So you want to know what this 110% guarantee is all about.  It's very simple, I am so confident that you will love the product that you receive that I offer you a 110% no hassle, no questions asked, iron clad satisfaction guarantee.  All I ask is that you send me an email and I will call you to offer my apologies and set up the return.  Once I receive your item I will issue you a refund of 110% of your purchase price (minus shipping costs).